Biweekly strategies for product designers ready to move from execution to influence. Learn frameworks for stakeholder management, getting ideas approved, and advancing to senior roles.
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Hey Reader Everyone on your team can build a prototype now, and that’s a good thing, until every one of them gets judged like it’s ready to ship. This week’s issue gives you shared language to fix that, plus resources on making your case with evidence and where designers still add the most value. In today's email:
Design gems of the week
Open design roles:
From bottleneck to enabler: a framework for vibe-coded prototypesPMs and devs are vibe coding prototypes and skipping the design process. Overnight, designers have become the bottleneck. The prototype shows up fast and looks close to real. By the time it reaches you, it's been shared in Slack, maybe shown to a VP, and it ignores the design system and half the edge cases. Your options:
I don’t think either is the real job. The problem is that every prototype gets judged against a production bar, even the ones that were never meant to ship. So what if your team gave every prototype a clear job? Sketches to explore. Probes to test a question. Blueprints that actually ship. And what if your design system was easy enough to vibe code with that the right path was also the fastest one? The problem isn't vibe codingPMs and devs prototyping more is a good thing. Ideas get tested faster, people feel ownership, and you get to react to something tangible instead of a doc. The tension is this: one artifact is being treated as three different things. It starts as an exploration, gets shown to a stakeholder, and slowly turns into "the plan". By the time design sees it, you're judging a sketch against a production bar it was never built to meet. Suddenly, design is seen as a bottleneck for pushing back and advocating to slow down. Every prototype has a jobThe fix is shared language. Give your team three types of prototype, and be really clear about which is which. A couple of notes on the middle row, because that's where things usually go sideways. A probe still needs a designer's eye, even if it's not on-system, because a leading prototype gets you a misleading answer. The unlock is this: sketches are allowed to be messy forever. They're just not allowed to ship. Three questions to ask before anything gets sharedTo stop prototypes drifting, try a lightweight "prototype contract." Before a vibe-coded prototype goes beyond the person who made it, they need to answer:
Make the right path the easy pathHere's where you get to move upstream. Writing guidelines helps. But the biggest lever you have is making your design system easy to vibe code with. Think a starter repo with your components already wired in, a context or rules file for whatever AI tools your team uses, and a few example prompts that produce on-system results. If prototypes use the system by default, your role can shift from the person who shuts prototypes down to the person who makes everyone's prototypes better. Win. What to say in the momentEven with a framework, you'll still get handed prototypes that make you wince. A few phrases that keep you on the same side as the person who built it:
Notice none of these mention the design system or the missing edge cases. You'll get there. Start with the intent, and the quality conversation gets a lot easier. Try this weekPick the next vibe-coded prototype that comes your way. Before you give any feedback, ask the person who made it the three contract questions: what question is it answering, who will see it, and what happens next? Then share the sketch, probe, and blueprint language with them and ask which one they think it is. You might be surprised how quickly that one conversation changes how your team prototypes. P.S. This came straight out of my group coaching program, where we work through exactly these kinds of messy, real-team problems together. We have 5 open spots starting January 2027 – book a call to see if it's a good fit for you. If your team has already figured out a good way to handle this, hit reply. I'd love to hear what's working.
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Biweekly strategies for product designers ready to move from execution to influence. Learn frameworks for stakeholder management, getting ideas approved, and advancing to senior roles.