💪The Key to Successful Products: Strong Product Strategy


Hey Reader,

Last week I kicked off my Product Strategy for Designers course! It’s been lovely meeting everyone and I’m SO pumped to teach cohort 1 the ins and outs of strategy.

We had a great kick-off session, where we connected, did some icebreakers, and spent a lot of time jamming on Figma.

After many months of creating the curriculum and content, editing, and getting organized it’s truly rewarding to get to meet and chat with everyone virtually, get to know their goals, and allow them the chance to dream where their career can go.

“Why is product strategy important” you ask? Well…

  • Having a solid product strategy helps you understand your customers' needs better.
  • This leads to greater business impact.
  • A great product strategy helps you set clear goals and objectives for your product development process. This means you can focus your efforts and resources where they matter most – on fast feedback loops!

In a nutshell, a strong product strategy is the secret sauce that makes your product development process more effective and sets you up for success. Over the next few weeks of the course share how to create an effective product strategy that will get you an influential seat on your team. Excited to see how we all grow! 🌱

Interested in joining the next cohort? Join the waitlist.


How to keep your user journeys organized

Creating user journeys and flows is an essential part of design file organization. This involves ironing out happy paths, unhappy paths, edge cases, etc. See how Zeplin can help you build a fully comprehensive user journey.


🏃‍♂️ Get ahead of the job hunt

Into UX jobs is a one-stop-shop to get you prepared for the job-hunting process. This 3 week course is for designers who are struggling to land their next job. By the end of 3 weeks, you’ll have an application strategy, and portfolio structure, and know the pitfalls to avoid! Expect a program full of secret tactics, plug & play templates, but most importantly personal feedback.

The course starts on April 17th and there are less than 10 spots left!
Get 5% off the course with the discount code ‘femkedesign


Upcoming conference

Want to boost your strategic influence and build strong partnerships within your cross-functional teams? Join me at the Awwards Digital Thinkers Conference in Toronto from May 3-5, 2023.

I'll be hosting a crash course that will give you a taste of what it's like to tackle ambiguous product challenges, make design decisions based on rationale, and ultimately have a positive impact. Don't miss out on this opportunity to level up your skills and network with other digital thinkers!


👀 Illustration in Product Design

video preview

Are you wondering how illustrations can take your product design to the next level? Listen to my conversation with Shivam Thapliyal to learn everything about integrating illustrations into your design process and collaborating with illustrators, and convince your leadership of its value!


Join the Talent Collective ✨

Find your dream product design job and stay ahead of the competition with our weekly-updated collection of curated job opportunities! New jobs are added every Friday.

  • Early Product Designer @ X1 Card
  • Production Design Technical Lead - Apple TV @ Apple
  • Senior Product Designer @ Stash

New jobs are added every Friday! Join the talent collective here.


Gems of the week 💎

twitter profile avatar
femke
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@femkesvs
March 29th 2023
9
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137
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⚡ More AI-powered Figma plugins please!

twitter profile avatar
femke
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@femkesvs
April 7th 2023
0
Retweets
44
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🎶 I have to get through two screens on Spotify to play the song I want to listen to, double tap on the album would make a nice interaction to quick play something 🤔A lot of people agreed in the replies - what do you think?

twitter profile avatar
Ridd 🏛
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Twitter Logo
@ridd_design
April 5th 2023
2
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46
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🙌 Excited to have you here, Ridd 🙌


Have a topic you'd like us to chat about? Reply to this email and let me know!

Level up your product design career!

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