Biweekly strategies for product designers ready to move from execution to influence. Learn frameworks for stakeholder management, getting ideas approved, and advancing to senior roles.
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Hey Reader, A lot of what I've been reading lately and hearing in my mentoring calls – keeps circling back to the same idea: AI has made producing the work easy, but having a point of view about it hasn't gotten any easier. Direction is still on you. The links this issue all land somewhere in that space.
Design gems of the week
How to win your next design reviewA designer I mentored recently — I’ll call her E — was working at an ecommerce company and responsible for redesigning the product page. She’d landed on a placement for the “Add to Cart” button based on how users actually scrolled and scanned on that page and was feeling confident when she walked into her design review. After giving her rationale, the PM pushed back, won, and the review moved on. Her rationale wasn't wrong, she was just arguing it in the wrong currency. E made a UX case — “this is what users expect” — in a room where her stakeholders were thinking in business impact. She hadn't translated her rationale into something her PM could objectively assess. The next time it came up, E stuck to her design decision but instead changed the framing. Now her rationale touched on things stakeholders cared more about, like the cost of getting it wrong and potential business impact. Same recommendation. Completely different conversation. I see a version of this constantly: pushback in design reviews is almost never actually a rationale problem. It’s a framing problem. Here’s what it looks like in practice: 1. Translate your rationale into the currency of your stakeholdersEvery stakeholder in that room assesses success differently — a PM by completion rate, an eng lead by scope, an exec by risk. Your design rationale doesn’t need to change; but the language you use to deliver it might. Before the review, ask: what does this specific person weigh decisions against? Then make your case in those terms, not just yours. 2. Frame the decision earlyBefore you share anything visual, say what decision you’re asking people to make. Not “here’s what I’ve been working on” — that invites everyone to react to pixels. Instead: “I need us to decide between two approaches to onboarding, and here’s the tradeoff.” You’re not showing work. You’re asking for a decision. Say that out loud. 3. Pre-sell the people whose opinion carries weightIf you know someone on the team is more likely to push back, have that conversation with them before the review. Not to get their sign-off but to hear their concern while there’s still room to change something. If you save it for the review, instead of getting feedback, you're getting reactions. 4. Bring crisp questions“What do you think?” gets you vague reactions and casts doubt on your conviction. “I’m not sure the tradeoff between X and Y is right — what am I missing?” gets you actual signal, because you’ve told people exactly where you’re uncertain and given them somewhere specific to push. Vague questions get vague answers. 5. Let the room see your reasoning, not just your outputWhile I usually recommend only showing your strongest recommendation, there are times when it can help to show throw away work – versions you rejected and why. It does two things: it pro-actively fields off the “did you consider X” questions, and it shows people you’re making judgment calls, not just producing screens. None of this is about being more persuasive in your reviews or changing your rationale. It’s about doing the work that makes the room mostly a formality — because the people who needed convincing already had the chance to be, and the people making the call already know what they’re deciding.
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Biweekly strategies for product designers ready to move from execution to influence. Learn frameworks for stakeholder management, getting ideas approved, and advancing to senior roles.